What’s fashion watch?
What’s a fashion watch? To be fair, any watch can be considered a fashion watch – since every watch says something about its wearer and every watch has a style – but typically, the purpose of a fashion watch (other than telling time) is to achieve a certain look. The choice is an aesthetic decision; it’s about the watch’s visual appeal, rather than whether or not it makes use of age-old technology or has the ability to display the date accurately for 100 years without an adjustment. If anything, fashion watches dismiss with haughty watch talk in favor of variety, vibrancy and affordability.
Like clothing, jewelry and other fashion accessories, fashion watches reflect current popular styles as well as highly distinctive individual tastes. Certain types of watches are better suited to particular occasions, and styles exist to match every mood from serious to sunny, and every outfit from formal to casual. The possible combinations of materials, colors, shapes, textures and embellishments are infinite, and given their relative affordability, owning several fashion watches is really the name of the game.
Now new technology gives rise to the fashion industry in the 20th century, and is the most significant factor to the proliferation of fashion watches and fashion watch brands today. First, technical advancements to the machinery required to mold and mill synthetic polymers (such as plastic) and other materials means watch designers have access to limitless possibilities and combinations. Second, the availability and affordability of quartz movements means production lines of watch engines are at the ready. Finally, the overall popularity and growth of fashion watches and fashion watch brands is due in no small part to the explosion of brand awareness spurred on by the Internet. In all, this potent combination of proficiency, economic viability and availability puts a world of affordable choices at people’s fingertips.
People choose fashion watches for any number of reasons but usually because of how they look and how that appearance makes them feel; sometimes it is simple affection for a particular color; other times it is about expressing an attitude – but whatever the reason, the choice always hints at or declares who they are.
So go ahead and make your statement: choose your watch and reveal your style.
