Why all the watches show 10:10 by default?
Don’t know if you have noticed that the watch pointer on the watch ad seems to always point to ten past ten, and you go to the watch shop to buy watches, and the watches in those windows also indicate ten past ten. Of course, even if you notice, you may not have time to think. We want to tell you that such a design is not a coincidence.
First, displaying 10:10 on the dial gives a visual beauty. For consumers, visual beauty is very important. Watches do not have a variety of colors to choose from,so any color theory does not serve the purpose, only the visual beauty to the limit in order to attract people’s attention. Just imagine that if you point the pointer at 369 or just 12 o’clock, the visual impact will not be so strong.
Second, the 10:10 layout looks more harmonious. For segmentation we have a golden section theory, and things that are obtained using this segmentation method are often more beautiful. At ten o’clock, the dial is divided into 1:2 ratios, which is obviously more beautiful than 1:1 or other ratios.
Lastly, from a psychological point of view, 10:10 on the dial presented above is V-shaped, V for Victory. The hour and minute hands rise at the same time. It looks like a bird’s wings, making people feel excited.
For us, 10:10 is the most energetic moment of the day. 10: 10 on the dial of the watch symbolizes the best moment of the day.
